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Miss World London 2011



Helen É Cosmetics are delighted to be the official Make-up artists of
Miss World London 2011

Helen É Cosmetics are delighted to have been chosen to be the official Make-up artists of the Miss World Competition which takes place in London on 6 November 2011

Helen Elowe, the Founder and Chief Executive of Helen É Cosmetics, says, “I’m thrilled and delighted that Helen É Cosmetics have been chosen to help prepare the 123 international contestants for their important night. For over fifty years, Miss World has continued to make a real difference to disadvantaged children in the world through their substantial fundraising efforts and we feel this reflects the true beauty of the contestants that take part. It will be the privilege of the Helen É Make-up Artists to enhance that beauty with our extensive range of colour cosmetics that is loved by women of all ages for the confidence it gives them. I know the Finalists will love the looks we create for them.”

How Miss World began
Introduced as part of the 1951 Festival of Britain Celebrations, the first Miss World pageant, founded by Eric Morley, attracted a huge global audience to see Sweden’s Kiki Haakonson crowned the first Miss World. The Competition continued to be televised in the UK through to 1988, reaching a peak audience of 27.5 million. The popularity of the show now attracts a worldwide audience of over 1 billion and there have been winners from all over the globe.

Beauty With A Purpose
The Competition’s emphasis has evolved over the decades, moving from the mainly physical attributes of the contestants to personality, intelligence and charitable works, the latter being the core objective of Beauty With A Purpose, Miss World’s powerful fundraising arm. Hundreds of millions of dollars have been raised and donated to local and international organisations in aid of disadvantaged children the world over. Contestants volunteer their time or fundraise for projects in their own countries and the contestant shown to have made a real difference to people in need is singled out to receive the coveted Beauty With A Purpose Award.

Happy Birthday Miss World
As the Miss World Competition celebrates its 60th Birthday, 2011 sees the Competition return to London on 6 November, when the current Miss World, USA’s Alexandria Mills, will crown the new Miss World 2011 in an exciting ceremony at Earls Court. There is little doubt that the Miss World Competition will continue to break records, not only in the number of viewers, but also in its fundraising, which exceeds £150 million, for many birthdays to come.