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About Helen E

My passion is about building confidence and my plan is to convert the nation to Helen É. My make-up is good for all ages and skin tones, for everyone... everyday!

Helen Elowe, Founder and Managing Director

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The Helen É story
Helen Elowe

Photograph by Demon Photography

Helen É Cosmetics is a privately owned UK limited company founded by Helen Elowe in 1999 and manufacture high quality colour cosmetics which are supplied to retailers, spas, salons and independents worldwide.


Helen É specialise in providing Make-up Artists for Red Carpet and VIP Celebrity events such as the Miss England Competition, Miss World London 2011, The Asian Awards, Fashion Shows and Goodwood Racing, where our products have been used on both celebrities and models. A favourite with Make-up Artists, the range has been used on TV shows such as Strictly Come Dancing.

Why is Helen É different?
After many years of searching for straightforward, high quality make-up and frustrated by too much choice, expensive foundation mistakes and time-consuming application, Helen developed the unique skin smoother range. Helen É Skin Smoother adapts to all skin tones and used with one of our great concealer products will provide a beautiful flawless finish in just a few minutes, eliminating the fuss from your make-up regime. We listen to our customers needs and regularly review and refresh our product lines to offer time saving, innovative and high quality make-up and accessories at affordable prices.

We show our products to you directly
Helen É is much more than a retail business with an expanding network of concessions and stands providing an individual service to our clients. Our aim is to secure the loyalty of our customers by providing outstanding choice and value combined with a high level of personal care.

Where can I buy?
Within selected Debenhams stores, Wetherells of Selby, independent salons, spas and Chemists, on line and at major fashion and Beauty events throughout the UK including Clothes Show Live NEC Birmingham.

Terms and conditions

Helen É Cosmetics are the official make-sponsor of Miss England.