Celebrities from across the world attended the 2014 Asian Awards at the Grosvenor House Hotel, where Helen É Cosmetics were proud to be the make-up sponsor.
The glamorous event celebrates the achievements of the global Asian and this year was attended by several British celebrities including Zayn Malik from the British boy band "One direction" and Hollywood actor Idris Elba, who plays Nelson Mandela in 'Mandela: Long Walk to Freedom'.
The lovely Gok Wan talks to Helen about forthcoming shows and events
Good to see Amy Willerton again looking great, pictured with C.E.O. Helen Elowe
The inspirational Karen Millen, well know for her fashion house founded 1981
Nina Wadig - EastEnders star presents Gok Wan with an award for Outstanding Achievement in Television
Tasmin Lucia-Khan journalist and television presenter with Helen Elowe, founder of Helen É Cosmetics
Idris Elba presented the prestigious Founders Award, and honoured South African politician, Ahmed Kathrada
Goody Bags to give away! Lisa Rooney on stage with our face of Helen É Katrina Leeder
Demonstrating the latest make-up looks from Helen É draws the crowds in!
Misha B looking great and loving the Helen É Nubian Skin Smoother!
The Helen É Beauty Bar proved to be a great attraction for visitors
Always a pleasure to see Miss England 2013 Kirsty Heselwood at the Helen É stand
Harry Derbidge from Towie was thrilled with his selection of Helen É cosmetics
Britains Next Top Model runner up Sarah Kennedy looked naturally beautiful and was delighted with her choice of Helen É make-up
If you live in the Wakefield area, did you know that we have opened a new Helen É concession in Debenhams Wakefield? Pop in for a well deserved pamper!
Our lovely consultants are on hand to provide a free make-over and show you how to make the best of the latest autumn colour trends.
Awards host Lord Sebastian Coe pays tribute to Asian success across all walks of life.
Entrepreneur James Caan pictured with Helen, one of the 20 accomplished judges.
Helen Elowe CEO Helen É pictured with Lisa Rooney and Wendy Wickens.
Helen pictured wth Mitch - Winehouse. Helen É are looking forward to working with The Amy Winehouse Foundation
Lovely to meet Peter Andre! Other attendees included George Osborne, Beverley Knight and Nina Wadia.
Olympic hurdler Colin Jackson looking great with Helen and Lisa!
Beautiful Asian eye make-up looks created by Helen É
Helen É were delighted to provide the make-up room again for this year's Asian Awards
Helen É Nubian Skin Smoother shade 3 provides a perfect make-up base
Some of the Helen É team on hand to simplfy looking good!
JLS take time to say hi and pose with Helen É's Kelly Graham lucky lady!
Helen É looking good at The Clothes Show Live - NEC
TOWIE star Marie Fowler is loving the Helen É' look
TOWIE star Gemma Collins pictured with Sarah Slimper
Helen É's, Rose Swaine shows the £10 Goody bag worth over £50
Helen É sponsored the Goodwood Beauty Room this year where eye catching looks were created throughout the weekend.
Helen É Stage liquid make-up in Monroe and Blusher Peach Cheeks perfects the Glamour and glitz vintage look.
Make-up artists create iconic make-up looks using Helen É cosmetics. Make-up artist wearing Helen lipstick in Hollywood Red.
Helen É provide some great make-up looks for the finalists.
The Helen É make-up team in action.
Make-up artist Laura Wissenger.
Helen É concession manager Debenhams - Corrina has a make-over before the show.
Helen É bronzer is brushed on to legs to give a natural looking tan.
Helen É Lip Crayon Canyfloss proves to be a winner.
Providing the make-up looks for Miss World 2011.
The professional Helen É make-up team at work.
Miss World finalists receive a make-over by Helen É.
MD Helen Elowe and Lisa Rooney pictured with Bradley Walsh.
Boy band Blue performed at the Miss World final.
Miss World contestant, Miss Ukraine.
Helen É Cosmetics were proud to sponsor the Asian Awards 2011 at The Grosvenor Hotel, Park Lane, London on 18 October.
Helen Elowe - MD, Wendy Wickens - Product Development Specialist, Lisa Rooney.
News reader and presenter - Tasmin Lucia Khan pictured with Helen Elowe.
Helen É Cosmetics provide make up at the recent J fashion show at The Savoy.
Backstage with designer Paul Costelloe and organiser Jessica Minh Anh.
MD Helen Elowe pictured with Lisa Rooney.
The Helen É make-up artist team create various stunning looks throughout the event.
Designers included: Paul Costelloe, Jaeger, Addy van den Krommenacker (pictured) and Charlotte Sparre.
Backstage with organiser Jessica Minh Anh and Charlotte Sparre.
Alize Lily Mounter has been crowned Miss England 2011. Sixty one winners participated in the national final of Miss England on 18th & 19th July to celebrate the 61st Miss World final being held in England later this year.
The first runner up was Miss London Rissikat Bade and the second runner up was Miss Rugby Rebecca Morton. Miss Birmingham Natalie Cutler and Miss Liverpool Sarah Fairley were in the top 5.
Over 80 heats have been held over the last year with over 10,000 girls have entered this years competition! Helen É Cosmetics were proud to be the make-up sponsor once again this year.
J Summer Fashion Show
Savoy London - 30 June 2011 7.30pm. Designers include:
Behind the scenes at the Savoy
J Models has gained its popularity very quickly and grown a strong celebrity support line from top photographers, hair stylists, designers, models to artists from X Factor and Britain's Got Talent.
Helen was delighted to meet and chat with the lovely Vanessa Feltz who now presents the Radio 2 Early Breakfast Show.
Did you meet and chat to Charlotte Holmes - Britain's Next Top Model finalist on our stand.
Jessica Linley - Miss Nottingham is crowned Miss England and will go forward to enter the Miss World competition in China next month.
Miss England 2009 awards the Miss Helen É prize to Charlotte Holmes - Britains next Top Model finalist.
All contestents looked fabulous wearing Helen make up.
On Tuesday 3rd August, The Miss England National finalists were put through their paces through various exercises by Miss England, her soldier colleagues and fitness instructors from LivingWell in the rigorous Boot Camp to determine the overall Miss Sportswoman winner Miss Newark & District - Stephanie Pywell.
Go Go Disco with Helen É. Helen Elowe shares her top tips on how to make glitter work!
Natural beauty looks made easy.
Face of Helen É Katrina Leeder.
Helen É showing you how to look and feel beautiful.
Georgie Thompson - Celebs Magazine feature with make -up by Helen É.